How to Choose High-Yield Keywords For Software & Technology Company Lead Generation

Many software companies today are not employing best practices regarding SEO, and in my opinion, are leaving some of the most qualified and cost effective leads on the table. There are obviously many facets to SEO; I would like to cover a topic/tactic known as Keyword Selection which I have deployed successfully at two software companies. The result was that each company saw organic search traffic grow more than 45% in a short period of time, and have seen conversion rates in excess of almost 6% on that traffic (conversions in both cases meant registering for a trial product).

Companies tend to gloss over keyword selection with an, “I know the keywords for my business. I don’t need to spend a lot of time on this.”An extensive and thoroughly researched keyword list will result in Google indexing more of your keywords, better search page results, and increased traffic to your website, and should be the foundational basis for a cohesive SEO strategy. For software companies that sell technical products such as developer tools, infrastructure software, and virtualization tools, keyword selection can be of paramount importance to a productive SEO strategy.

Here are a few essential questions and thoughts to consider during the keyword selection process:

1) Are you putting yourself in the shoes of your potential customer and the search terms they, not you, would use when searching for the goods or service you provide? You might call what your product does “Business Transaction Management,” but does your potential clients refer to it by the same name? Is that the term your users are searching on, or one that Gartner is looking to propagate?

2) Technical users frequently search on technical phrases such as error messages and terms that contain how-to and download. They also search for very specific issues, i.e., “VMware IO Problems.” To increase traffic you need to create optimized pages on your website for error messages and specific deep-dive problems your product solves.

3) Use the Google Keyword Tool and Google’s “searches related to” suggestions on the bottom of most search pages to research keywords. Google’s Keyword Tool enables you to view search volumes and competition for terms, and will help you discover research and select deep-dive search terms.

4) Dig deep & assess your competition. Get creative and think beyond the obvious broad keywords. Targeted keywords lead to more qualified prospects, and pick keywords where you can win. If IBM and HP dominate a certain keyword, you likely can not win, so think about derivatives of the broader terms that the behemoths go after.

Research your keywords before doing your on-page optimization. The results will be increased traffic and better qualified leads for your sales force!

Case Study

I did work for an Open Source Java Tools vendor whose target audience was Java developers. At first they had tried optimizing their site for the broad terms that generated massive search volumes such as Java, Java Development Tools, and Open Source Java. They quickly realized that they could not win (a win being on the first page of the Google search results) against the likes of IBM, Sun and HP, whose has deep content, well-established websites, and massive inbound links, which all were unbeatable. Deeper research and analysis illuminated three revelations:

· The broad search terms were attracting junior developers, who were looking to download free tools, get basic how-to information, or the newest version of Java.

· Senior developers searched for very specific phrases, such as actual error messages and detailed descriptions of the issues they were experiencing.

· We noticed that these error messages had commonalities and the web pages that we created were specifically optimized for these error messages and very specific problem descriptions. These new pages quickly made the first search engine results page, generating excellent traffic that was extremely qualified and converted at a very high rate.

Research your keywords before doing your on-page optimization. The results will be increased traffic and better qualified leads for your sales force!

What Is iFit Live Software Technology For Fitness Equipment?

The iFit wireless card connects your fitness equipment (which must be outfitted with an iFit port) to the Internet. The card also stores and tracks your workouts, meals, creates personalized workouts, and connects to Google Maps replicating terrain for you (and displaying the actual terrain and sights on your screen) to train on.

It’s a wireless card-like gadget that plugs into the consoles of select treadmills.

There are two components to this technology

First, the treadmill (or elliptical) console must have an iFit port. More and more treadmills are becoming available with this capability.

Second, you need the iFit wireless card which plugs into the treadmill port. The wireless card delivers the Internet to your treadmill screen. The wireless card also stores workouts and a variety of your personalized workout data (see features and benefits below).

Oh yeah, you obviously need a computer and a wireless internet connection in your home or wherever you’ll be using iFit.

What are the Features and Benefits? Why get it?

iFit Live comes with all the following features and benefits:

1. Google Maps

The coolest feature is the Google Maps feature. With this feature you can replicate any terrain that Google Maps has mapped (which is pretty much everywhere). So, for example, if you want to run the Boston marathon route on your treadmill or incline trainer, you simply upload the Boston Marathon route to your iFit wireless card and plug it in to the iFit port on your treadmill or incline trainer.
Your workout will replicate the terrain of the Boston Marathon – with the incline automatically adjusting as you run the hills on the Boston Marathon route. If you mount your laptop or iPhone on your treadmill console, you can view the terrain from Google Street Level and watch the scenery as you progress through the course.

2. Nutrition

Record and store your meals and calories. Plan meals for optimal training. iFit Live stores and plans all your nutrition information.

3. Workout Tracking

Track calories burned for pretty much any workout – swimming, weight lifting, basketball, running, etc.

4. iPhone Compatible

Track your workouts on your iPhone with the iFit iPhone app.

5. Jillian Michaels’ Workouts

Jillian Michaels is a nationally recognized trainer and wellness expert having appeared on the The Biggest Loser TV show. This software software is programmed with numerous Jillian Michaels workouts.

Is iFit Live worth buying?

If you have a treadmill with an iFit port or are buying a treadmill with this technology AND you run races, iFit is definitely worth buying. If you like running races, this software lets you train the exact terrain of pretty much any race you’ll be running. You can’t get much better training than that. As you can tell from above, I’m only keen about the Google Maps integration. It’s pretty expensive (there’s an ongoing monthly cost in addition to the upfront purchase) just to track and store workouts and meals.

That said, I suspect iFit live will add features in the future – with Internet and computer integration, the sky is the limit. What this means is if you are interested in internet and computer integration with your fitness equipment, and you’re in the market for a treadmill, then you may narrow down your choices to those with iFit.

Understanding Of Barcode Software Technology

Standing at a grocery counter, all your groceries must definitely have gone through a barcode scanner. The counter person reads the barcode on each product with a barcode scanner after which the resulting data is sent to the computer. The computer, in turn, refers to the database for the price and description of each product.

The principle at work in barcode technology is called Symbology. It encodes alphanumeric characters and symbols, presented in black and white stripes or bars. This technology is one among the AIDC (Automatic Identification and Data Collection) technologies that work to minimize human involvement in areas such as data entry and collection, and thereby also minimize chances of errors and use of time.

The encoding aspect of this technology determines Symbology at its most basic level. It allows the scanner to know when a character starts and ends.

Structure of Barcode: Typically, a barcode comprises:

• Quiet Zone: Also known as the Clear Area, this zone comes before the Start Character of a barcode symbol. It is the least space needed for barcode scanning. It should be free of all printing and have the same color and reflect the same colors as the background of the barcode symbol. It should also be 10 times in width of the narrowest element in the specific barcode, amounting to 0.25 inch.
• Start Code: This indicates the beginning of the barcode to the scanner. It comprises special barcode characters. These characters are stripped-off and not sent to the host.
• Data: This refers to the actual data stored by the barcode.
• Check Digit: This is a mathematical sum that verifies the accuracy of all other elements of the barcode. It is identified as the extra digit at the end of the barcode which confirms that the scanner read the barcode accurately. It is stripped off from the data and not sent to the host.
• Stop Code: This indicates to the scanner where the barcode ends. They are not sent to the host but are stripped off.
• Trailing Quiet Zone: After the Stop Character, this is another clear space without any printing.

How it works: The scanning head emits LED light onto the barcode. Light is then reflected back away from the barcode into a photoelectric cell or a light-detecting electronic component. White parts of the barcode reflect the maximum light whereas black areas reflect the least.

As the scanner moves over the barcode, the photoelectric cell emits a pattern of on-off pulses corresponding to the code’s black and white stripes. The electronic circuit that forms part of the scanner converts these pulses into zeros and ones. These digits are then sent to the computer attached to the scanner which detects the code.

Applications of barcode technology: At stores, barcode technology can provide a variety of benefits, such as:

• Items that fly off the shelves are quickly identified and reordered.
• Items that are slow to sell can be identified so that they are not reordered.

• Fast-moving items can be given more space on the shelves, depending on their performance.
• Seasonal fluctuations can be predicted using historical data.
• Items can be repriced to show the earlier and new prices.
• Profiling of individual shoppers is also possible through discount cards registration.
• Barcodes are also useful in logistics and supply chain management. When a parcel is to be shipped, it is given a Unique Identifying Number (UID). The database links the UID to specific information about the parcel, such as its order number, date of packing, destination, quantity packed, etc. This information can be sent through the Electronic Data Interchange (EDI) to the retailer so that he has this information before the parcel arrives.
• Shipments sent to a Distribution Center (DC) are tracked before they can be forwarded. At its final destination, the UID is scanned so that specific store knows the contents of the parcel, its cost, etc.

Boost Your Real Estate Business With Software Technology

Transaction Management Software for Agents and Brokers

With advancement in technology, most businesses have started operating using software technology which helps them automate most key processes, achieve greater accuracy and save significant amount of time and money. Until now real estate businesses were all about maintaining records on paper, keeping track of multiple ongoing transactions manually, getting important documents signed the conventional way and referring paper documents to take a look at property listings. However, this is not the case anymore. Property agents and brokers can now heave a sigh of relief as software technology has penetrated the world of real-estate too!

Real estate transaction software help property agents and brokers go digital and say goodbye to office stationery and piles of folders and documents. Real estate software automate and digitize several key of land operations such as archives maintenance and access, transaction management, setting up of check-lists and reminders, document management and getting important signatures on essential documents.

Benefits of Using Real Estate Transaction Software

The benefits of using transaction management software for agents and brokers instead of conventional manual labor are many. Firstly, it saves considerable amount of time and effort. Since most key processes are automated and digitized, agents and brokers do not have to spend precious time and effort searching documents and maintaining records; they can access any document anytime and anywhere using their laptops, tablets, desktops and smartphones. Since documents can be signed electronically, agents and brokers do not have to fret and worry for missing signatures at the last minute. Secondly, this software mitigates the need to spend on expensive office stationery, thus saving money and helping a business go eco-friendly at the same time. Lastly and most importantly, this software suite comes with features of security and backup, ensuring that all the data stays safe and organized at all times and risk of data loss is significantly minimized.

There are several real estate management software suites available in the market but the one that stands out impressively and is used by several reputed real estate firms is SkySlope.

SkySlope

SkySlope is an efficient and reliable paperless ducument management for agents and brokers who wish to take their businesses to higher levels of discipline and profitability by using power software technology to organize their businesses. SkySlope can be availed on a monthly or yearly subscription basis and embeds powerful security firewalls to make sure that all data stays completely secure and confidential. Authorization checks are used to limit access to essential documents and all keys real estate processes are integrated seamlessly to allow maximum convenience of usage. A free trial offer is also available for interested users!